Email and Social Media Marketing
the gyst
Email campaign for ecologyst
October 2022
the gyst is an educational seasonal email newsletter aimed at moving ecologyst's community to a cleaner planet. Leading with science and data, the gyst is structured to unpack macro environmental issues at a global scale and break those down to micro, manageable solutions with each level containing a call to action directing subscribers to ecologyst's website.
Materials Matter
Instagram carousel for ecologyst
August 2022
An Instagram carousel designed to showcase the brand's materials, which are sourced responsibly, all natural, and designed for longevity.
What Do We Mean By Repairs For Life?
Instagram carousel for ecologyst
May 2022
Unlike fast fashion companies, ecologyst commits to longevity and takes responsibility for the clothing they make. That's why they offer Repairs for Life.
This carousel explains the "why" behind the brand's lifetime repairs program, and offers a step by step guide to make it easier for their community to bring their worn items in for repair.
How Can We Move Toward a Circular Fashion Economy?
Instagram carousel for ecologyst
March 2022
An Instagram carousel designed and written to help ecologyst's community better understand the importance of moving toward a circular economy, especially in the fashion industry.
What is a Carbon Footprint, Anyway?
Instagram carousel for ecologyst
February 2022
A carousel explaining the term "carbon footprint" itself, how it pertains to the fashion industry, and what we can do as a collective to lessen it.
Launch: the Anorak Jacket in Cinnamon
Instagram Reel for ecologyst
October 2021
Instagram Reel celebrating the launch of ecologyst's newest Anorak Jacket colour: Cinnamon, made in ecologyst's very own factory in Victoria, BC.
